Preparing for a Digital Marketing interview?
Here are top 40 Questions with Answers that will help you crack the interview.
These questions are beginner level questions.
If you are looking for
- Digital Marketing Executive Job
- Digital Marketing Specialist
- SEO Expert Job
then these questions are a must for you.
Basic Digital Marketing Questions :
1) What do you mean by SEO?
SEO- Search Engine Optimization in simple terms is optimizing the website so that it ranks higher in Search Engines like Google, Bing, etc.
There are various factors that we need to consider for Website optimization. Optimization helps to get more traffic and ranks higher.
2) What is the difference between the Black hat and white hat SEO?
In Simple Terms, Black hat SEO are illegal ways to rank on Google. Whereas, White hat SEO is to rank on Google the right way by following the right methods.
Some black hat techniques are hidden links or redirects to ad links in order to get more traffic.
The white hat technique is to use the right amount of keywords in your article to rank.
3) What is Digital Marketing?
Digital Marketing is a rapidly changing field that has taken over Traditional Marketing.
Marketing is promoting your brand or business and Digital Marketing is marketing using the latest trends and technology available.
It includes SEO, SEM, PPC, SMM, Facebook Marketing, Influencer Marketing, etc.
4) Why will you prefer Digital Marketing over Traditional Marketing?
Traditional Marketing is advertising through bill-boards, TV commercials whereas Digital Marketing is targeted marketing and hence is more effective.
People reading newspapers are less than people on social media in today’s world.
TV commercials and newspaper ads cost much higher than an ad on Facebook or Google.
5) What are the various fields in Digital Marketing?
Some of the popular types are :
- Facebook Marketing
- Google Adwords.
- Mobile Marketing
- Email Marketing
6)Which are some keywords tools?
There are many keyword tools such as :
7) What is the difference between On-Page and Off-Page Optimization?
Website ranking factors depend on various factors. SEO is bringing in organic traffic to your website without paying money for ads.
There are two types of SEO such as On-Page and Off-Page SEO.
On-Page SEO: Improving Websites rank by making the content efficient for the search engine in order for it to identify that your content is relevant to users.
Off-Page SEO: Promoting your website on Social media outside getting backlinks to your website from other websites that have high domain authority. Social Media, Promoting your website in events, guest blogging, etc.
8) What are Long Tail Keywords?
Long Tail keywords are a combination of long search terms that are being searched on Google, for example, a keyword can be “Shoes” but a long-tail keyword will be “Shoes under Rs.500”.
Long Tail keywords are more accurate searches that people make on a search engine.
Including such keywords can get more eyes to your content.
9) What is a Backlink?
Answer: A link back to your website from a website that has high Domain Authority and ranks well on Google is called a backlink.
For Example: If www.yourstory.com writes an article about my blog and gives a link back to my blog, I get a backlink from their website.
Their website has a lot of traffic and a Domain Authority of 82
10) Name some On-Page and Off-Page SEO factors
Some On-Page SEO Factors:
- Adding Meta description which has keywords in it.
- Adding keywords in the first 100 words of your blog.
- Improving Page speed.
- H1, h2, h3 tags are a must.
- A good number of Outbound and Inbound links
- Keyword-rich title.
Some Off-Page SEO Factors:
- Guest Blogging
- Promoting on Social Media
- Getting backlinks
- Promotion Offline in Events.
11) Difference Between do-follow and no-follow link
No-Follow links don’t help you rank on Google whereas do-follow links help to rank better.
A no-follow link has a no-follow attribute in the anchor tag <a>.
When a no-follow link is a present google doesn’t transfer any page rank from your website to the website mentioned in your blog post.
12) Name Word press plugin for Optimizing On-page SEO.
13) What is the use of robots.txt file?
A robot.txt file helps Search Engines to crawl the webpages on your website.
Each website should have a robots.txt file to let the Search Engines know which pages it could crawl.
Robot.txt file allows you to disable some unwanted links on your website that you don’t want the search engine to crawl.
For example, if you have a WordPress website it can disable www.yoursite.com/wp-admin as it is a login page and isn’t required for search engines.
14) What is the XML sitemap?
An XML sitemap is a structure of a website. It is a guide for Search Engine as how to crawl your website.
An XML sitemap helps to improve SEO so it is recommended that every website has a sitemap.
15) Difference between organic and paid Results?
Organic Results: Organic Results are obtained by following proper Search Engine Optimization.
They are higher chances of people clicking on your link if it organically appears on the first page of Google than through paid reach.
It is a slow process and hence takes time.
Paid Results: Paid Results on Google are done through bidding on a certain keyword to get on the first page of Google.
The first links that appear on Google are usually paid ads. (Picture is shown below)
16)What was the Panda Update of Google?
The main purpose of Google Panda Algorithm update was to clean out all webpages which have little to no content.
It was to reward high-quality websites and diminish low-quality content.
Some Important Factors that were changed :
- Duplicate Content
- Thin Content
- High Ad-to Content Ratio
- Low-quality user-generated content
17)What was the Penguin update of Google?
The penguin Update of Google mainly affected the
- Unnatural links: These backlinks can, for example, be generated by link purchase or link rent from link farms.
- Artificial linking: If mainly keyword links are set on a website, it is mostly a case of webspam.
- Quick link growth: If a website receives many incoming links quickly, Google may flag it as webspam.
18) What is the Sandbox Update?
It prevents a number of spammy websites to create add a lot of links and rank high on google for certain keywords.
The main reason why the sandbox effect traps the website are:
- Keyword stuffing
- Automated content
- Low-quality links
- Sly redirects
- Rich snippet spamming
- Hidden links or text
- Content duplication
19) What is a Landing Page?
The main purpose of a landing page is to convert the cold audience into customers.
It is a sales page that showcases the services that you offer, their advantages and what you have in store for your customers.
20) What do you mean by 301 Redirect?
Pointing or redirecting a url to another url is called a 301 redirect.
For example, if many people know me by a website url but I want to change the url for some reason, I can redirect the previous url to the new url.
So whenever a person enters a previously known link, I can redirect them to my new Link.
Advanced Level Questions :
21) What is Latent Semantic Indexing?
LSI in simple terms is bringing together similar keywords and content.
Search Engine by the means of some similar search terms understands what a user is searching for.
Adding an example to this, the Search Engine knows when you are searching for an apple fruit and when you are searching for an Apple iPhone.
They know this because of the similar words used with it like when I am writing an article about apple juice – I will use terms like fruit, apple, doctor, mixer, etc.
On the other hand, when I am writing a blog on Apple IPhone I will use search terms like – camera, RAM, zoom, lens, storage space etc.
This reduces the concept of Keyword stuffing and improves the search engine’s ability to determine good quality content.
22) What do you mean by the term Keyword Stemming and how it is useful for SEO?
Keyword stemming: It is the process of finding out the root word from the search query. A query having the word “ beautiful” would be broken down to the word “beauty” with the help of the stemming algorithm.
The search results returned would be having the word ” Beauty” in it.
or you can say that it adding a prefix, suffix in the keyword.
The stemming algorithm reduces the words “SEO in India”, “SEO India”, and “search engine optimization in India” to the root word, “India SEO”.
23) What are the kinds of Metatags in Search Engine Optimization?
The top meta tags required to rank high on google in 2019 are
- Title tag
- Meta description.
- Canonical Tag.
- Alternative text (Alt) Tag.
- Robots meta tag.
- Social Media Meta Tags (Open Graph and Twitter Cards)
- Header tags.
- Responsive Design Meta Tag.
24) What is SEM?
SEM stands for Search Engine Marketing. SEM is another name for Paid Marketing on the internet.
It is a fast and targeted process in which you pay in order to rank higher on Google or any other Search Engine for certain keywords.
SEM is faster than SEO as organic reach takes time to reach the target audience.
25) What is the formula for CPC?
CPC=Total cost on Ads / No. of Clicks. Cost Per Click is the amount you are paying so that a user clicks on your ad.
CPC is always less or equal to the maximum bid you make for that PCC campaign.
26) Mention the limit for Adwords Ad characters?
Headline 1, 2 and 3 can be of 30 characters and description line 1 and 2 can be of 90 characters.
27) What is Broken Link Building?
It is a method of finding broken links in your niche and replacing those 404 not found pages with your pages by recreating the content and submitting it to webmasters.
28) What is the meaning of Inbound and Outbound Marketing?
Inbound marketing relies on earning people’s interest. Communication is interactive and two way.
Customers come to you through :
- Search Engine
- Social Media
Outbound marketing pushes products and services on people. Communication is one way.
Customers come through:
- Cold calls
29) Explain Google Adwords?
Google Adwords is an advertising platform by Google. It is also the largest and most widely used online advertising network in the world.
Millions of businesses advertise online using Google advertising to reach new customers and grow their business.
30) What do you mean by Facebook Pixel?
Facebook Pixel is a code that you embed on your website or any other website to track which users are visiting your website.
You can then use this pixel for marketing targeted people who know you or have visited your website.
31) What is Remarketing?
Remarketing is very useful if you want to target the audience you already know you.
If there are people who have visited your website or have shown interest in some of your products but haven’t bought that product then you can show ads to those users.
You can also exclude people who have already bought that item.
Hence, Remarketing is very effective.
32) What are the traits of PPC landing page?
- A Call-To-Action (CTA)
- Separation of content.
- Clean and understandable text.
- Making use of Visual Information.
- Appealing Color Schemes.
33) What is the best approach for PPC campaign?
There are some things that you need to keep in mind while running a PPC ad campaign:
- Mobile Advertising.
- Using Negative Keywords.
- Try different Audiences.
- Location Targeting
- Creating a Compelling Landing page.
34) How can you measure the success of search campaigns?
Here are some metrics to measure the success of the marketing campaign:
- Return on Investment (ROI).
- Cost per Win (Sale).
- Cost per Lead.
- Conversion Rate (or Goal Completion Rate).
- Incremental Sales.
- Purchase Funnel.
- Customer Lifetime Value.
35) How can you find content ideas?
There are various tools such as
- Answer the Public
- Google Search Console
Other than that we can see what our audience has doubts and queries around the content that is created.
36) What is AMP?
Amp stands for accelerated mobile pages. It is an open-source coding standard for people who publish content regularly.
The loading speed for a webpage on mobile should be less than 3 seconds hence amp helps the page to load faster by following a certain set of standards.
Amp gives top preference to speed and responsiveness on mobile.
37) Name a few PPC tools?
- Google Trends.
- Google Keywords Planner
38) What is Domain Authority?
Domain Authority is a metric created by Moz which rates a website between 0-100.
Higher the DA of a website, higher is their page ranking on SERP(Search Engine Results Page) on Google.
Domain Authority is based on various factors such as
- The number of links pointing to the site.
- The number of linking root domains – essentially the number of other sites linking to your site.
39) What is Email Marketing?
E-mail Marketing is marketing through an email. Building a relationship with your readers, consumers or anyone who is interested in your content is very important.
E-mail marketing is a process of turning cold traffic into a lead.
By offering some value i.e. a lead magnet we can ask our readers for their email address.
There are various tools in the market that help you determine which user has opened your email and you can send emails to only those who actually read your emails when they get one.
40) What is Bounce Rate?
A bounce occurs when visitors leave your website without interacting with your website even once.
When a user visits a page on your website and selects another link then Google considers that the user has interacted with the website.
All the best for the Interview!