It’s 2020 and if Facebook isn’t in your marketing strategy then you have to get a wakeup call!
Here are some Facebook Marketing statistics which will help you build Facebook Strategies.
- There are 90 Billion small Businesses who use Facebook Ads to grow their business.
- The average price for an ad decreased by 4% in Q2 2019
- The number of ad impressions increased by 33%
- An average Facebook user clicks on 11 ads per month
- Facebook’s advertising revenue comes from the mobile which is about 94%
- Facebook accounts for 4% of U.S. social referral share eCommerce sites
I hope by now you must have been convinced to start investing in Facebook Ads.
This is Part 1 for all beginners who are just starting out with marketing with Facebook.
To sell on Facebook you need to keep this number 1 rule in mind that is to stop treating your fans or potential customers as a product and to start treating them as YOUR FRIENDS!
The 2nd Rule is to have a Facebook Business Page in order to run ads on Facebook.
Topics Covered in Chapter 1:
- What is Facebook’s Business Manager?
- How to set up Facebook Business Manager Account?
- Business Settings Side Navbar
- About Roles and Permissions in Business Manager Account
- How to navigate your Facebook Ads Account?
- Facebook Ads Account Permissions
1. What is Facebook’s Business Manager?
Facebook has its own Business Manager which helps you to manage multiple Ad accounts and Facebook Pages.
With Business Manager you can do the following:
- Ad multiple Ad accounts
- Add an Agency or any kind of employee to help you manage your business.
- You can also run and track your ads with Business Manager.
Why use Business Manager?
- It helps you keep your personal and business life separate.
- You have a marketing team – You have multiple people to manage your ads or you run an agency then Business Manager is the perfect fit for you.
- Keeps your business secure – Business Manager is introducing new tools through the new Security Center to help you maintain control of your assets.
- You want to grow your business – Business Manager can give you access to other people’s pages, ad accounts or apps with the help of requests.
- You need control over access and permissions – You want complete authority over your assets without giving ownership to people who assist your business operations.
Who can use the Business Manager?
- Small Businesses or Large Business
- Business Owners can give various permissions to their marketing teams.
- Below is an image of roles and permissions that are offered.
2. How to Create a Business Manager Account?
Steps to Creating a Business Manager Account
- Go to facebook.com
- Click Create Account.
- Name for your business
- Your name and
- Work email address and
- Click Next.
- Enter your business details and click Submit.
You will get a confirmation email on the email id you entered above.
You have a Facebook Business Manager setup.
3. Business Settings
The third part is the business setting.
Click on the 3 lines to open the top Nav bar of the manager.
Now click on business settings in the last section.
You can see a sidebar just as shown in the below image.
In the Business Settings you can manage:
- Add People to your team
- Add Partners
- You can add Pages to your accounts.
- Add all the ad accounts associated with the Pages
- Business Asset Groups helps you to group pages and ad accounts.
- It helps you install Apps
- You can connect and add your Instagram Account
- Data Sources:
- Add Catalogs
- Add Facebook Pixels
- Let’s you add Custom Conversions
- Event source groups- You can Group all your event sources like Pixels, Apps, Offline Event Sets and Pages to view customers’ complete journey across touchpoints.
- You can even share an audience with other ad accounts.
- Brand Safety:
- Let’s you ad domain’s
- Add Block Lists
- Manage New Pages
- Integrate with 3rd Party Apps
- Management Payment methods
- Security Center:
- Setup 2-factor Authentication.
- Review Admins
- Manage inactive employees.
- Manage invitations sent and received.
- Manage notification settings
- Business Info:
- Manage business info.
4. Roles and Permissions in Business Manager Account
- Admin: Admin has complete control over the business manager account and access permissions that are to be assigned to other team members. He can change the access given to other people.
- Employee: An employee access is recommended by Facebook in order to work only on the tools and assigned accounts to them.
- Finance analyst: They see financial details like transactions, invoices, account spend and payment methods.
- Finance editor: They can edit business credit card information and financial details like transactions, invoices, account spend and payment methods.
Assigning People Access to Assets:
Once you have added an employee, the admin can decide what assets the employee can access.
For each employee, you can give access to particular tasks.
For Example, You can allow the employee to
- Create an ad
- View Page Performance
- Post on the page
There are two types of Access available:
- Standard Access: Give access to each task that your employee will perform.
- Admin Access: In this section, you only have one option. Toggle on admin access to allow the person to manage the asset and perform all available tasks.
5. Facebook Ad Account:
You have to connect your ad account with your business manager.
- Click on Accounts.
- Go into Ad Accounts.
- You can
- Add your Personal Ad account
- Request Access to another account
- Create New Ad account
- You can select any one of these.
- To find your Ad Account ID – Go to you ads Account ID
- Go to Settings
- Find your Account ID there.
6. Facebook Ad Account Roles
Unlike Business Manager, Facebook Ads Account has different roles.
The three Major Roles are
- Ad Account Admin: Admins can create, edit and view ads, access reports, edit payment methods and manage admin permissions.
- Ad Account Advertiser: Advertisers can see and edit ads and set up ads using the payment method associated with the ad account.
- Ad Account Analyzer: Analysts can view ads and access reports.
Part – 2 for Facebook Ads will be released next week. Stay Tuned.
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