“I have always been confused about marketing.”
“I don’t have a marketing budget.”
“Is Digital Marketing worth the investment?”
“I can’t go for newspaper ads; it’s out of my business budget.”
If you too have these questions in your mind then don’t worry friend, I am here to solve all your doubts.
Here is a detailed guide on Digital and Traditional Marketing that you can implement for your business.
Later in the Blog, I also discuss the pros and cons of each.
- Why you need Marketing?
- What is Digital Marketing?
- Types Of Digital Marketing
- What is Traditional Marketing?
- Types Of Traditional Marketing
- Digital Marketing v/s Traditional Marketing?
Why you need Marketing?
Have you been to Starbucks?
You would say, “Obviously, Arwa, I love Starbucks!”
Starbucks serves the same coffee you make at home, but still, you love it.
The reason why you would love to go to Starbucks is that it is a BRAND!
They have marketed the product very well.
Always Remember – The winner is the one who markets his product well.
If you want people to buy your product/service, you need to reach out to them.
Building Strategies and setting targets play an essential role in marketing.
You need a few things:
- Know where your Target Audience is.
- Know your consumer.
- Know their interests.
Make a Marketing Strategy based on your audience.00
To know which Marketing tactic will help you get more ROI
What is Digital Marketing?
Digital Marketing has opened the doors of opportunity for people with small businesses.
It is a myth that if you have a lot of money, then marketing is for you.
The investment you put for Marketing your product online is your choice.
Even if you want to start from Rs.500, it is possible with Digital Marketing.
There are Globally 2.41 million Facebook users currently.
Tik Tok is multiplying in numbers day by day, and it’s a great market if your target is Gen Z.
Similarly, other platforms like WordPress, where you can rank high on Google, is another useful technique to grow your business.
Some of the methods to reach your audience are entirely FREE.
But it does require your effort to work hard.
If you want faster results, then you can start with Paid Ads on Facebook and Google.
Learning Different Types of Digital Marketing Techniques and implementing them for your business is the key.
According to Statista, Facebook and Youtube have the highest number of Users!
Here are a list of Social Media Apps and the number of users with it:
Types Of Digital Marketing
- Email Marketing
- Facebook marketing
- Social Media Marketing
- Video & Content Marketing
Search Engine Optimization in simple terms means to rank high on Search Engines(e.g., Google)
When people search for a particular product.
The first thing that people do when someone doesn’t know you is to find you on google!
Building your presence on Google as a brand through the Organic method is very important.
People trust organic results more than the paid results.
Learn how you can target keywords and rank higher and sell your product to your target audience.
Search Engine Marketing is Ranking on Google through Paid Methods.
Paid Marketing is faster and brings in results for your targeted keywords.
Organic Reach takes time and requires patience.
With Google Ads, you can pay a certain amount to Google based on which It will show your website in the Search Results.
Two hundred sixty-nine billion emails are sent and received each day.
The average expected ROI is $32 for every $1 you spend on email marketing.
That is the effect of Email Marketing in 2019.
Email is something that you consider as a personal way of communication with your clients or customers.
Setting up targeted campaigns and sending them emails from time to time can help you increase your ROI.
To get people to sign up for your mailing list, you need to give them something for FREE.
Freebie is what we call a lead magnet!
Even I have created a Book wherein I share all my secrets to earn money online.
Similarly, you, too, can offer a FREE trial or an E-book to attract people to get them to subscribe to your email list.
Facebook has the highest number of users, and you can take advantage of it.
The answer is simple By running ads on Facebook.
Facebook has a lot of data about you; it tracks everything you do on the internet, your likes, dislikes, and your shopping patterns online.
This information is beneficial for your business for targeting the correct people.
You can even target people who like your competitor’s page.
Learn More about Facebook Marketing Here.
Social Media Marketing
Social Media is a place where people connect with friends.
Your brand needs to be a friend and interact with your customers.
Social Media Accounts on Tik Tok and Instagram will help you grow your audience.
Youtube is the second most popular search engine after Google.
If you know how to make short videos and attract clients, then this is the right platform to choose.
People buy from people they trust and have faith it.
Grow your brand through regular video content, and see the numbers growing.
If you can’t make a video using your face, then you can use Lumen5, which converts your written content to a video automatically!
Remarketing can do wonders for your business.
If there are people who have already visited your website once, you can show ads only to them.
This means it narrows down to people who already know you.
You need to enable a pixel code on your website, which tracks the viewers.
Now you can save money on paid advertising because it won’t show ads to people who are not interested in your product.
Let’s go a little back in history and know what does Traditional Marketing
What do you mean by Traditional Marketing?
Traditional Marketing is offline marketing, where you can’t skip the ads that are shown to you.
For Example, if you are watching your favorite show on TV and an Ad about “Kya Apke toothpaste me Namak hai,” Pops up!
Also, “Kya Apne Kabhi Online Hotel Search Kiya hai?” & many more!
You can’t stop the ads on TV, Right?
Same with Newspaper and Radio, the money involved for traditional marketing is very high as compared to Digital Marketing as it is on a larger scale.
For the past few years, businesses have been adopting widely in Traditional Marketing.
Traditional marketing has 4 Ps.
Product-A product should be a solution to a customer’s particular problem. The seller should have an understanding of the product’s needs in the market.
Price-The price of the product, its profit margin, the selling price should be taken into consideration.
Place-Where you sell your product is essential for turning potential prospects into customers.
Promotion-Promotion is also a crucial aspect to get the word out about your product.
Reaching to masses through various media will help you get the sales.
It is majorly divided into five categories.
Let’s get into it.
Types of Traditional Marketing
- Print: Print Marketing includes Newspapers, Magazines, Business Cards
- Broadcast: Broadcast includes Television and Radio.
- Direct Mail: Direct Mail includes Catalogues and Postcards
- Telephone: Cold Calling People, SMS Marketing
- Outdoor: Outdoor Media includes Billboards and Flyers.
Digital Marketing v/s Traditional Marketing
The stages of Marketing, i.e., the Marketing Funnel, are the same for both Traditional and Digital.
Below you can see the picture of the funnel and what medium we use at each stage.
|Digital Marketing||Traditional Marketing|
|Wider Range of Audience, Easy to Target||Hard to Target Audience|
|Allows two-way communication||It allows one-way communication only.|
|Costs are lower, hence requires little investment.||Costs are higher, require a massive investment.|
|Ad placement can be changed based on marketing needs||Ad changes cannot be made|
|Tracking and analysis are available to the audience to improve marketing strategies.||Tracking and analysis are difficult as the ads are been shown to everyone without targeting specific people.|
|Can track ROI||Can’t Track ROI|
|The customer is looking for you in this scenario.||You are going to the customer to promote the product.|
Above I have given the primary difference between Digital and Traditional Marketing.
You can choose any of the ones which fit your needs, or you can do both.
I prefer Digital over Traditional Marketing as its more effective and cost-friendly.